[Commentary] Filemaker 9: <del>All New, All Improved</del>, All Marketing Hype
by David Workman
Data Mosaic
[image unavailable: Picture_12]Filemaker 9 is out and with it comes the inevitable pondering of what the reality is behind all the marketing hype.
As usual with any Filemaker release, there is a lot of marketing hype to read. As a Servoy developer and crack converter of Filemaker solutions over to Servoy, the one new feature that caught my eye is the ability to connect to SQL sources. If there is anything that defines the difference between Servoy and Filemaker, it is connecting to SQL databases.
It took me all of a minute to reach the conclusion that I didn't need to worry about a different source of business. I saw the acronym "ODBC" and my brain immediately checked out. That is like building a super car that looks all cool on the outside and then telling everyone there is a VW beetle (ca 1970) engine inside. That is called a "kit car" for those of you who grew up in the sticks of Idaho (I raise my hand). Anyone driving by in a Lamborghini is going to chuckle.
Alright, so what does Filemaker really mean when they say "Live Connections to SQL Data"? Check out this article by Bob Cusick (he took the time to read past "ODBC").
Well now, isn't that a lot of hype for what turns out to be a very situational feature.
To me, Filemaker has become the Microsoft Office of the database world. Each release is an exercise of how many features can be added. Most of the features turn out to be half-assed implementations of something done much better somewhere else. Sure you can publish a newsletter with Word but if you're serious you will use Quark. Sure you can manage a project with Excel but if you're serious you will use a real project management application. The feature bloat has become so bad with these apps that I find it painful to use Word for actually doing something it is supposed to do: write a simple letter! The last version of Word I liked came out in 1994.
I have to admit that Filemaker is still sticking quite well to the ease of use factor. This is a good thing. But the main issues with Filemaker 9 are still the same as they were in all previous versions: once you start scaling up past the small workgroup environment the effectiveness of Filemaker rapidly drops off.
My conclusion with this release of Filemaker is that the business of rewriting Filemaker apps in Servoy will remain the same or get better. Filemaker developers will continue to think that they can do anything in Filemaker, refuse to learn additional skill sets, and write apps not well suited to Filemaker's strengths.
Due in large part to Filemaker's marketing hype. With this approach to improving their product (driven by marketing bullet points) I am hoping for a 50% increase in "new and improved" features next year when Filemaker 10 comes out. 45 is your target number Filemaker. Make sure you include the current fashionable tech buzz words. Whatever it takes to keep the feeding frenzy going.
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